Optima Placement offers in cooperation with the international Digital Marketing course and certification, the diploma program “Professional Diploma in Digital Marketing”. The program is offered in PAN India and the United Arab Emirates. Several thousand participants have completed the program. The training material is developed by leading experts such as Facebook, Ogilvy, Google. The curriculum is revised and updated four times annually, to ensure the students the latest knowledge in digital marketing.
The teaching material is in English. The teachers are certified in digital marketing at the Digital Marketing Institute.
Optima Placement aims to upgrade business skills based on the needs of the future.
The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. Optima Placement will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual
the scheme that provides the basis for the implementation of the different channels.
The Courses Cover :
1. Search Engine Optimization
2. Search Engine Marketing (PPC)
3. Email Marketing
4. Digital Display Advertising
5. Social Media Marketing
6. Mobile Marketing
7. Google Analytics
8. Strategy & Planning